![]() Amazon already has a state-of-the-art fulfillment infrastructure set up to process and ship your orders on time. Managing a well-oiled shipping and warehousing operation is hard. Hiring, training, keeping track of inventory, negotiating carrier rates, buying shipping materials, shipping on time, shipping the right items… when it comes to managing your own fulfillment, the list of responsibilities is long. If you want to learn more about strategies for winning the Buy Box, then see our in-depth article on the subject here. This means using FBA can greatly increase your odds of winning the Buy Box when competing against FBM sellers. Basically the faster, cheaper, more convenient, and more reliable your shipping and delivery are for the customer - the better.Īmazon considers FBA to have essentially perfect metrics across these variables. 85% of all sales are awarded through the Buy Box.įulfillment is one of the most important variables that Amazon considers when deciding which seller wins the Buy Box. At any given time, a sale made through the Buy Box is awarded to only one seller. The Buy Box is where the “Add to Cart” and “Buy Now” buttons are located on a product page. ![]() When you compete with other sellers who offer the same item on Amazon, getting your offer into the Buy Box is essential. They are much more likely to purchase an item that has the Prime badge than an item with standard shipping.Įxamples of Prime badges which indicate an item is eligible for Prime shipping. To put the opportunity into perspective, there are more than 110 million Prime subscribers in the US alone. This increases the sales potential of your items because Prime subscribers are eager to take advantage of fo rapid delivery times. This means that customers with an Amazon Prime subscription can receive your item with 2-days shipping at no additional cost (even 1-day shipping in some areas). Items fulfilled through FBA are eligible for Prime shipping. These costs are in addition to any referral fees (Amazon’s commission for sales on its marketplace).
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